MDPICK
KOEN
Korea Market Entry · Est. 2022

Your brand,
on Korean shelves.

We buy direct from the factory, import in our own name
and sell into Korean retail ourselves. No agency in between.

What we handle
Who We Are

No one in
the middle

MDPICK is a Korean import and distribution company founded in Anyang, Gyeonggi-do in March 2022. We contract directly with European manufacturers, clear customs and hold product registrations in our own name, and supply Korean retail and e-commerce ourselves.

We are not a broker. We buy the goods, carry the inventory and answer to the Korean consumer after the sale. That is why we take on few brands and go deep on the ones we do.

About MDPICK
What We Handle

You ship to us. From there,
Korea is our problem.

01

Market Entry

An honest answer before you commit

We model landed cost, duty, certification cost and realistic shelf pricing, then compare it against what already sits on the Korean shelf. If the numbers do not work, we tell you at that stage — not after you have shipped.

The process
02

Compliance

Filed in Korean, in our name

Customs clearance, product registration, safety filings for household chemical products and compliant Korean labelling. All of it must be filed by a domestic entity against domestic requirements. That is what an importer is for.

Capabilities
03

Distribution

15+ channels already open

Coupang, Gmarket, Auction, 11Street, Naver Smart Store, Lotte ON, Emart Traders, Lotte Mart and Costco — plus corporate-benefit malls including Samsung Welfare Portal, Samsung Card Mall, Interpark Biz Market and GC Wellbeing. Your product joins an existing route rather than starting one from zero.

Channels
Cost Structure

Two steps removed

A European brand normally passes through five hands before it reaches a Korean shelf. Every hand adds margin, and all of it lands in the retail price.

The usual route5 STEPS
01Brand owner
02Local agency
03Korean importer
04Sub-distributor
05Retail channel

Agency fee + importer margin + sub-distributor margin

With MDPICK3 STEPS
01Brand owner
02MDPICK
03Retail channel

Direct contract · own import · own logistics

2022ESTABLISHED
8+BRANDS SOURCED
15+ACTIVE CHANNELS
2OFFICIAL PARTNERSHIPS
Portfolio

We already do this
for two European brands

Paclan
Eco-friendly household goods · Poland
Official partner
Ludwik
Eco dishwasher tablets · Poland
Official partner
Frosch · Henkel · Somat
Germany · eco cleaning / household / dishwasher
Parallel import
Finish · Ecover · Spontex
United Kingdom · Belgium · France
Parallel import
Full portfolio
Partnership

Thinking
about Korea?

Send us your catalogue and target retail price. We will come back with a straight answer on whether it works here — and what it would take. Including when the answer is no.

Start a conversation